Concepting & Branding

2Baba Campaign

For a school assignment I made a campaign to promote a concert. The concert of 2Baba, a Nigerian artist.

Before I made anything I did research and made an advisory report for the client, MOJO Concerts. I talked to fans of the music genre and did desk research. I sketched out different ideas and eventually came up with a concept and a visual style.

Things made:

Advisory report
Logo design
Poster & folder design
Visual style (guide)
Mockups

Tools used:

Adobe InDesign
Adobe Illustrator
Procreate

With storytelling as the main subject we had a lot of inspiration sessions and made a personal zine out of them. A zine is a mini magazine and doesn’t require a lot of text.

‘Druk je stempel’ translates to make your mark. An important message I took out of all the inspiration sessions.